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President Barack Obama and first lady Michelle Obama return to the White House, Saturday, May 5, 2012, in Washington. President Obama made campaign visits to Columbus, Ohio and Richmond, Va. during his first official day of campaigning for a second term. (AP Photo/Richard Lipski)

AP

President Barack Obama and first lady Michelle Obama return to the White House, Saturday, May 5, 2012, in Washington. President Obama made campaign visits to Columbus, Ohio and Richmond, Va. during his first official day of campaigning for a second term. (AP Photo/Richard Lipski)

— President Barack Obama's re-election team plans to spend $25 million on advertising this month, a dramatic escalation of its media presence in a handful of states that could determine the outcome on Nov. 6.

Campaign adviser David Axelrod announced the new figure Monday. He said the campaign intends to provide a positive message about Obama's candidacy, but will respond to negative ads from Mitt Romney, the all-but-nominated Republican challenger.

In that vein, Obama's campaign released a new ad Monday portraying America as on the rise and urging voters to stick with the president.

In a shift from many of the campaign's earlier ads, this latest commercial focuses entirely on promoting Obama's record and makes no direct attacks on Romney.

Axelrod contrasted their approach to that of former Massachusetts Gov. Romney, who they said has continued a negative strategy he set during the campaign against his Republican rivals.

Still, Axelrod said Obama's team will respond to criticism forcefully, saying he expects Romney and outside groups that support him to continue pounding at the president and his policies. He referred to two groups, one counseled by former George W. Bush strategist Karl Rove and another founded by billionaire oil industry brothers Charles and David Koch, as the "Karl and Koch brothers contract killers over there in super PAC land."

"We will treat every ad that comes from those entities as an ad from Gov. Romney and we will compare our record and our vision with his and we'll let the American people decide," Axelrod told reporters on a conference call.

The new ad, with its more uplifting message, underscores the campaign's recognition that Obama can't win a second term simply by attacking his opponent. Obama also needs to make the case that, despite continued economic unease, he has made things better for the American people and is the right steward for the economy going forward.

The commercial credits Obama with pulling the economy back from the brink of recession and saving the U.S. automobile industry. It also highlights what the campaign sees as the president's foreign policy accomplishments, including killing Osama bin Laden and ending the war in Iraq.

In the ad, a narrator says of the U.S. economy: "We're not there yet, it's still too hard for too many. But we're coming back."

The Romney campaign responded swiftly. "Americans know they're not better off than they were four years ago," spokeswoman Amanda Henneberg said. She ticked through areas of the economy where the Romney campaign says Obama has failed, including high gas prices and home foreclosures.

Fresh economic data released last week underscored the economic challenges Obama will have to overcome if he hopes to hold the White House. The economy added just 115,000 jobs in April. While the unemployment rate ticked down to 8.1 percent from 8.2 percent, the decline was largely because more people stopped looking for work. People who are no longer looking for jobs are not counted as unemployed.

The new commercial follows Obama's back-to-back campaign rallies Saturday in Virginia and Ohio, where the president targeted Romney by name as a protector of the rich who will rubber-stamp the agenda of Republicans in Congress. While Obama's team dubbed the rallies as the official launch of the president's campaign, Obama has been in re-election mode for months, headlining campaign fundraisers and holding official White House events in battleground states.

The Obama campaign said the new ad will air in nine politically important states: Virginia, Pennsylvania, Ohio, Nevada, New Hampshire, Iowa, North Carolina, Florida and Colorado.

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Comments » 28

lSTlLLSPEAKFORGOD writes:

Peace and love, brother. Our President is a good man .. he is doing a darn fine job in with what he was given ! No doubt the majority in this country will agree. Much love to all the people, no matter your race or preference or political opinion,, Don't be a bigot.

Therealist writes:

in response to coIumbia:

(This comment was removed by the site staff.)

Great! I guess that means we can start paying back the money Obama used up for his stimulus program!

CarpeVeritas writes:

in response to Therealist:

Great! I guess that means we can start paying back the money Obama used up for his stimulus program!

Yes, you're right. With an expanding economy, federal revenues will rise.

Whether or not the stimulus programs put us into recovery is a hotly contested issue, I know. But it seems to be an uphill battle to say that they hurt the economy.

Yes, I also know that Democratic spending is evil, in some quarters, regardless of rationale or effect.

KennyR (Inactive) writes:

in response to CarpeVeritas:

Yes, you're right. With an expanding economy, federal revenues will rise.

Whether or not the stimulus programs put us into recovery is a hotly contested issue, I know. But it seems to be an uphill battle to say that they hurt the economy.

Yes, I also know that Democratic spending is evil, in some quarters, regardless of rationale or effect.

If the stimulus put is into recovery is hotly contested? What recovery?? and yes spending 6 TRILLION that we didn't have is considered evil. Bringing our debt to 100% of GDP is atrocious on all levels. I hope you re-read your post after hyper inflation hits with interest rates at 25%.

KennyR (Inactive) writes:

in response to SNOWBIRD27:

(This comment was removed by the site staff.)

Just FYI ET. Banned means you're not welcome and don't come back. Not, change your username, again.

results writes:

Four more years of BO and America will be the largest 3rd world country. With all the bad decisions GB made I still have a job, 3 years of BO and I am out of a job. The unemployment rate and job creation numbers are just their custom lies. These people cannot manage a pig pen, do you think they can manage a county. Anywhere they become a leader that country or island is a disaster. An example is Haiti

lSTlLLSPEAKFORGOD writes:

Obama's got the gift, folks.

NeezDutz writes:

Of course, it's in his favor politically to state he is focusing on the economy now.

chriskh500 writes:

I'd have more respect for Obama if he'd just come out and admit he's a socialist. That new French PM admits he's one....bigger government....wealth re-distribution.....government running every facet of your life.....until the wheels fall off....and then we're Greece.

http://www.forbes.com/fdc/welcome_mjx...

jacktanner writes:

Greatest threat to national security and number one campaign issue
http://www.usdebtclock.org/
http://www.bls.gov/data/inflation_cal...
http://mobile.bloomberg.com/news/2012...
http://www.miamiherald.com/2012/05/02...
http://www.youtube.com/watch?v=0LC1RI...
http://www.cnbc.com/id/41491193/Berna...

First Year Spending Cuts One-Trillion.
Third Year Balanced Budget.
http://www.ronpaul2012.com/the-issues...

http://www.dailypaul.com/221959/ron-p...

“The House GOP’s budget proposal does not balance the budget until the year 2040, and it adds billions to our already exploding deficits. In fact, this budget doesn't actually 'cut' any spending. It only reduces assumed increases in spending - essentially playing the same game the Washington establishment has played for years with our hard-earned money."

Consistently Correct Leader
http://www.youtube.com/watch?v=hgsg7a...
http://www.youtube.com/watch?v=_zOIFv...
http://www.youtube.com/watch?v=F1dJ7V...
http://www.dailypaul.com/187612/new-v...

Ron Paul is the last – and real – conservative alternative for President.
Ron Paul is the only one who has offered a serious plan with real cuts and a real path to economic prosperity.
Ron Paul's past record, plan for the future, and appeal from a wide variety of general election voters, make him the only logical choice for the Republican nomination.

chriskh500 writes:

The German PM said it all when this new French "tax anyone who makes over $300k 75%"...."hire more gov workers" PM squeeked in. YOU CANT HAVE ECONOMIC GROWTH BASED ON GOVERNMENT DEBT!!!!!!

MautheDoog writes:

in response to SoldierStrong:

(This comment was removed by the site staff.)

Four more years. Hmmmm. Reminds me of when the repubs wanted four more years of GWB. Man, was that ever a mistake! BTW, your above description fits the former prez perfectly, lol.

chriskh500 writes:

in response to MautheDoog:

Four more years. Hmmmm. Reminds me of when the repubs wanted four more years of GWB. Man, was that ever a mistake! BTW, your above description fits the former prez perfectly, lol.

no offense but it's been over 3 years since Bush left...don't you get tired of talking about the guy and blaming everything on him? i'm independent and I voted for Obama....he's more than had his shot in my opinion. I really don't want 4 more years of "it's Bushs fault".

lSTlLLSPEAKFORGOD writes:

in response to chriskh500:

no offense but it's been over 3 years since Bush left...don't you get tired of talking about the guy and blaming everything on him? i'm independent and I voted for Obama....he's more than had his shot in my opinion. I really don't want 4 more years of "it's Bushs fault".

People with very short memories would love to have Bush back !!! Easy money, real estate bubbles, fraudulent mortgage market, two wars, hundreds of thousands of civilians dead in the middle east, the largest domestic attack on US soil ever ..what's not to miss ???

louiegagootz writes:

With all that's going on it the world, I can't believe than no one has mentioned Obama's sweaty armpits!!

milo writes:

4 MORE YEARS!!!!!!!!!!!!
THE USA ISN'T BUYING INTO THE CORRUPTION AND LIES OF NIXON, REAGAN, BUSHS, NEWTS, AND CHENEYS ANY MORE.
THE MORE THEY SANDBAG OUR GOVERNMENT, INSTEAD OF GETTING ANYTHING DONE -THE WORSE THEY
OH, AND BY THE WAY: IMMIGRANTS, BLACKS, GAYS, UNEMPLOYED, AND LEST WE FORGET -WOMEN, DO LIVE IN T HE USA.
TOO BAD FOR THE EXCLUSIVE AND WHITES ONLY GOOD 'OL BOYS CLUB.
IT'S OVER: 4 MORE YEARS.KEEP IT UP AND IT WILL BE 12 MORE YEARS!!!!

chriskh500 writes:

in response to milo:

4 MORE YEARS!!!!!!!!!!!!
THE USA ISN'T BUYING INTO THE CORRUPTION AND LIES OF NIXON, REAGAN, BUSHS, NEWTS, AND CHENEYS ANY MORE.
THE MORE THEY SANDBAG OUR GOVERNMENT, INSTEAD OF GETTING ANYTHING DONE -THE WORSE THEY
OH, AND BY THE WAY: IMMIGRANTS, BLACKS, GAYS, UNEMPLOYED, AND LEST WE FORGET -WOMEN, DO LIVE IN T HE USA.
TOO BAD FOR THE EXCLUSIVE AND WHITES ONLY GOOD 'OL BOYS CLUB.
IT'S OVER: 4 MORE YEARS.KEEP IT UP AND IT WILL BE 12 MORE YEARS!!!!

I think Bush sucked.....but so did Clinton....naming every republican on the planet is a lame argument. As is the idea that this a white male (repub) versus female/gay/minority (dem) issue, Obama is a flat out socialist....no matter what color you are. I voted for your guy....my life and most people I know is worse off now than 3 years ago...Oh yeah Carter REALLY sucked....but so did Dan Quayle.....you can go all day long naming crappy politicians.

xx writes:

ummhmm yep... what a waste of money

BobinNaples writes:

in response to Red2020:

(This comment was removed by the site staff.)

After eight years of W, the economy was full speed ahead towards depression. Ay least now we are beginning to see recovery, and after only four years.

wonderful (Inactive) writes:

in response to chriskh500:

no offense but it's been over 3 years since Bush left...don't you get tired of talking about the guy and blaming everything on him? i'm independent and I voted for Obama....he's more than had his shot in my opinion. I really don't want 4 more years of "it's Bushs fault".

Forwward! Don't blame me!

I was just present collecting a check and traveling with the secret? service!

What am I supposed to do, eh?

Beachglow writes:

It's weird that after almost four years of hell with this economy for all of us, he is finally telling us he's going to focus on something he should have focused on four years ago. I don't believe him.

ROMNEY

profiler writes:

What about the BIG LIE barak obomber told the people stating he would CUT THE DEFICIT IN HALF HIS FIRST TERM?
Would all his supporters PLEASE answer this question? Inquiring minds want to know!

barak obomber voters gone wild video:
http://www.youtube.com/watch?v=Bg98Bv...

more educated barak obomber voters LOL!!::
http://www.youtube.com/watch?v=e_JJLL...

Wanna clone s-----? steal a democrats condoms!

mr_1_term_proposition writes:

(This comment was removed by the site staff.)

grouper25 writes:

in response to MautheDoog:

Four more years. Hmmmm. Reminds me of when the repubs wanted four more years of GWB. Man, was that ever a mistake! BTW, your above description fits the former prez perfectly, lol.

So what your saying because because the repubs put an idiot back for four more years we should put a bigger idiot back for four more also.

wonderful (Inactive) writes:

in response to wonderfuI:

(This comment was removed by the site staff.)

Someone has been busy!

This 'wonderful?' joined May 7, 2012.

Imitation is the truest form of flattery.

G-----

RichMKing writes:

in response to SNOWBIRD27:

(This comment was removed by the site staff.)

Elephanttamer droppings!Suggest removal!

JohnDoeNJ writes:

I love how you people argue with each other like there is a difference between these two candidates. They are one and the same.

They are both political centrists who will support whatever it is that happens to be important to their side of the aisle at the moment. They are both flip-floppers who will say or do just about anything to get elected.

If you think I'm wrong, I'd love to hear why.

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